Warby Parker 1:30

Brandcenter Student Project

The Assignment: Create a video that highlights how a brand’s messaging transcends their product.

The Insight: Warby Parker’s ‘Buy a pair, Give a pair’ program for providing eyeglasses/optic health to children around the world.

The Concept: What is it like for a child that needs glasses, but lacks access to a pair? How can Warby Parker help change this?

Written and Produced by: Shaw Schiappacasse

Stock footage from Getty Images and Warbyparker.com