S’Well
Art Director: Sara Smokrovich
The Product: A stainless steel alternative to disposable water bottles
The Assignment: Make a campaign for positive change.
The mission of S’Well is to rid the world of single-use plastics, but cruise ships aren’t doing much to help the cause. S’Well will partner with Royal Caribbean to take willing tourists & journalists on the ‘Great Pacific Trash Tour,’ a cruise which will sail by the Great Pacific Garbage Patch on the way to other destinations.
Videos introducing and promoting the tour air on Instagram TV (IGTV).
The cruise tickets let you know exactly where your money is going.
S’well calls out plastic bottle manufacturers on Twitter to partake in the event.
S’well makes promotional, reusable water bottles out of the recycled debris from the Trash Isles.
S’well’s website gets a relevant update.