Pirate's Booty — Shaw//Copywriter

Pirate's Booty is like crack for kindergartners. It's cheesy. It's crunchy. It's melty. It's. Just. So. Good.

So for their first ever brand campaign, we set out to discover just how the pirates make it so good.

To be honest, I’m not sure we got any closer to finding the answer.

AGENCY: 360i

ECD: Brian Eden

Art Director: Haley Schrenk

Copywriter: Shaw Schiappacasse

Design Director: Brian Gartside

CD: Eric Dennis

Production: Imposter