Bumble

Art Director: Chrissy Boals // Experience Designer: Lauryn Goodlett

The Product: A dating app that constantly challenges the status quo.

The Assignment: Make a campaign for social good.

The Idea: Dating apps are a hotbed for inappropriate conversation. It’s uncomfortable to recognize our own problematic behaviors, and although some forms of racism, sexism, and transphobia are typically called out, there are plenty of non-malicious microaggressions that can slip under the radar. People have a hard time believing they are doing anything wrong when their words aren’t intended to hurt someone. But impact is greater than intent, and Bumble knows that to get young adults to rethink their interpersonal interactions, they need to be more educated about the conscious and unconscious choices they make.

They need to change the language.