Jelly Belly

Brandcenter student project // Art Director: Sydney Toler

The Product: A beloved, household-name candy that comes in thousands of different flavors.

The Medium: Subway station takeover

The Insight: Jelly Belly jelly beans have so many different flavors, you could combine them to make full course meals, or tell stories.

The Concept: Jelly Belly ‘Recipes’ that take the most unique, bizarre, and downright repulsive flavors released over the years, and use them to tell stories. Whether that story is a triumph or a tragedy, you won’t forget the experience anytime soon.

Enjoy at your own risk.